![]() ![]() This is where Meta is still investing heavily, despite cutting back elsewhere. The metaverse is already here in video games and gaming platforms such as Roblox, Minecraft, Fortnite, World of Warcraft, and PubG, Wolf also noted. Wolf, CEO of Activate and a former MTV president and board member of Yahoo.Ĭompanies will need to prioritize metaverse strategies, along with investments in AI, consumer engagement, and tech development, he added. "Just when companies are ditching their Metaverse initiatives, our research shows that it's actually time for development and investment," said Michael J. It also shows why Apple is diving into the space too, with its new mixed reality headset. ![]() The study shows why Zuckerberg refuses to give up on his vision, despite more than a year of rising ridicule. The truth, as usual, is somewhere between hype and despair.Ī new report from Activate, a tech and media consulting firm, lays out the future of the metaverse, including which companies will benefit and what use cases will succeed. The decision looks pretty bad right now, with some predicting the death of this technology. Mark Zuckerberg made such a huge bet on the metaverse that he renamed his company Meta. Check out highlights from Activate's metaverse report below.Zuckerberg refuses to give up on his vision.A new Activate study says this is the time for development and investment. Account icon An icon in the shape of a person's head and shoulders. ![]()
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